The University of Washington has an abundance of great stories to tell. To strengthen the way these stories are told, a series of tenants were created to express the bold values and beliefs of the institution, tying them directly to the greatness that its students and alumni are capable of.

A vivid new brand look and feel complements these tenants by pushing the idea of being visually limitless. Photography, typography, and even the striking “W” all work together to create a brand that is both bold and boundless.

The final guidelines created a platform for the brand and set the stage for projects with the different communities within the university including the Athletics Department and College of the Environment.