We did away with all of the CPG clichés. Drop shadows, chrome highlights and beveled edges were getting in the way of Icy Hot’s key differentiation. Contrast therapy. Now the logo focuses there and only there. Showing discipline standouts in this aisle.

The Icy Hot logo takes center stage on the packaging. Backed up with a clean shoppability channel and a nod to our core audience. Weekend warriors who pushed a little too hard. You know who you are and you are rad.

Icy Hot introduced the Pro line of products with a premium upgrade and bringing contrast therapy to life with custom photography.