Gerber
Reintroduce ourselves to the mom of today with a fresh look and voice. Almost as good as getting advice from your big sister.
Creative Strategy
Brand Design
Packaging Design
A rich history and association with the Gerber logo meant paying close attention to the details and pulling forward a crisp clarity.
A strong symbol in the aisle and reassurance for mom. Blue became the unifier.
With the system established Gerber launched new product lines that needed it to flex and reach new moms.
