Premier XD
Space isn’t there merely to be filled. It’s there to be brought to life.
Creative Strategy
Brand Design
Brand Guidelines
![Premier XD Brand Design | Logo](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/71e02224-36ec-4ccc-88f1-0d4a08834cc3/PXD-09.jpg)
![Premier XD Brand Design | Logo Detail](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/bdc9802b-95f4-4a77-af87-358b5e7f8179/PXD-10.jpg)
![Premier XD Brand Design | Business Unit Icons](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/2da0e9a2-31c9-40b7-b9e4-37b281306c1f/PXD-11.jpg)
Space isn’t there merely to be filled. It’s there to be brought to life. In ways that captivate, enthrall and excite. From the logos implied dimension to the unique business unit icons we focused the branding on activating space.
![Premier XD Brand Design | Experience Shift Poster Design](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/3609942a-8d83-4747-ae31-a743f1760fad/PXD-03.jpg)
![PXD-Stationery.jpg](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/57fb9c23-4645-4330-a9b0-2dd321d917be/PXD-Stationery.jpg)
![Premier XD Brand Design | Imagination and Results Layout](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/30264b3a-4155-442b-bd3f-c8e9766055c2/PXD-12.jpg)
Demonstrating scale and the brand’s ability to deliver results for the companies that hire them for was of utmost importance. A nod to data visualization juxtaposed with beautiful interior photography was the answer.
![PXD-Logo-Animation.gif](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/26cb67ee-42ad-4045-ba1e-a0298b5b6076/PXD-Logo-Animation.gif)