Doritos
The same old, same old has taken your sense of taste from prime time to nap time. What if your tongue could taste color? If you could see flavor? What would it look like?
Creative Strategy
Sub Brand Design
Packaging Design
We called it Predator Vision. The ability to see flavor and taste color. A heightened experience that goes beyond just a chip.
Doritos Blaze was the first flavor added to the core line of iconic flavors in a very long time. This well deserved fame meant reaching those that only reached for Cool Ranch with collaborations and flavor experiences that expanded their palate.
