Nut Harvest
The perfect solution for those who are bored with pouches of peanuts and chicken wings under a heat lamp.
Creative Strategy
Sub Brand Design
Packaging Design
![Nut Harvest Cookie Innovation | Peanut butter flavor | Cookies, cookies, cookies. Enough said.](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/2c4839fa-1947-451c-8392-0fcfed69bb08/NutHarvest_Cookies.gif)
The core Nut Harvest product line competes with highly commoditized, private-label brands, primarily in C-stores. Frito-Lay knows this approach is a path to diminishing returns. To proactively defend market share and to connect with new consumers, Nut Harvest has an exciting product innovation to launch: Protein Cookies. It’s a step away from the core product line, so we’ve got develop a package design to help make the jump in a relevant, powerful way.
![Nut Harvest Cookie Innovation | Peanut butter flavor](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/e1f42f5d-5ce5-49c9-bbd2-91ee71a4c9fa/NutHarvest_Cookies-02.jpg)
![Nut Harvest Cookie Innovation | Chocolate Chip flavor](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/c2df9a87-21b4-44d1-9286-a304fc5cef31/NutHarvest_Cookies-01.jpg)
The consumer we’re after is looking for a protein-packed sweet snack on-the-go. Once it hits the physical shelf, it will depend on an awareness of the C-store/impulse-buy context, packed with competing brands at eye level. These new Protein Cookies will have to play off of important cues beyond nuts: protein-powered energy, healthier-for-you-yet-tasty, crunchy & delicious.
![Nut Harvest Cookie Innovation | Packaging Lineup](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1d5d3881-eb44-47bd-b663-b77b7f81a499/NutHarvest_Cookies-06.jpg)
![Nut Harvest Cookie Innovation | MMM MMMMM](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/16113d93-397a-4ac4-ab89-8fdb88d063e0/NutHarvest_Cookies-05.jpg)
Our goal with this work is to disrupt with purpose, balancing the energy, healthier-for-you sensibility, and deliciousness of the innovation. To pop, grab eyeballs, and deliver on the functional aspects of the innovation.
![NutHarvest-Cookie-Smile-Packed-Posters.jpg](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/7ef7d2de-296c-454c-ab25-2a4f8f770bd5/NutHarvest-Cookie-Smile-Packed-Posters.jpg)