Ten ways to approach brand collabs.
Done right, brand collaborations can boost a communities love for you and have a positive impact on your business.
Visual Objects found that more than half, 61%, consumers avoid buying from brands with negative reputations.
However, 71% of consumers enjoy brand collaborations. Research also shows that increasing customer retention rates by 5% can increase profits by up to 95%.
01
Make them unexpected.
The weirder the better sometimes. Consider your most iconic attributes and mash them together for collab greatness.
02
Share your audience.
Cheetos and Forever 21 understood their audience and their shared mindsets. Understanding what is in your communities backpack, hanging in their closet, adhered to their water bottle or showcased on their For You Feed can uncover new friendships.
03
Bring two audiences together.
Street culture and cookies. When you can take your brand out of its day-to-day context your community can look at you in a new (and flattering) light.
04
Let purpose drive.
Propel your mission forward by reaching a larger community and bring timely news to them. Give them a next step to help.
05
Make it low risk.
Crocs are comfortable. Cinnamon Toast Crunch is delicious. Win, win. Super fans will easily collect and share when the collaboration is not out of reach.
06
Make it a great combination.
Drawing connections between brands can lead to a perfect pairing and a “I wish I had thought of that” moment.
07
Encourage participation.
User generated content. When your community rolls up their sleeves and creates you have them for life. Collaborations can literally change their perspective
and create a whole new experience with your brand.
08
Immediate gravitas.
Want to enter a new segment? Finding an expert and teaming up with them can convince the cynical that you belong and have the right to play.
09
Be artful.
Ask yourself. Would people leave this out on their countertop? If yes, then you are halfway there.
10
Deepen relationships.
You already provide a great product or service. Explore ways to add value in other parts of their lives.
